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כתיבת תוכן נכונה היא כתיבה שמתאימה לבני-אדם, ורק אחר-כך למנועי החיפוש.
אם האתרים בהם אתה מתחרה ממוקמים היטב בגוגל, אין דבר טוב מכך שיעיד על גודל התחרות מולם. איך מבררים זאת? אפשר להשתמש בכמה שיטות:
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למה? – כי אני מאמין בקודם כל לתת ושעסקים עושים לטווח הארוך. או במילים אחרות: "שלח לחמך על-פני המים, כי ברב הימים תמצאנו". קוהלת יא, א-ב
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